The Important of Social Media Marketing in Business
Now that social media has come of age, the marketing landscape in this era has undergone considerable change. It is no secret that new marketing avenues have now been formed courtesy of social media. Social media is the ticket to sharing information worldwide in a couple of seconds. The better part of folks think of social media as tool for personal use but the truth is that it is making headlines in the business world as well. Social media is the silver bullet for anyone wishing to take their marketing strategy to the next level. Read on to learn more why social media is a big deal in the business world.
One of the benefits of social media is increasing brand awareness. Capitalizing on each and every chance that boosts visibility is important. Social media is an essential ingredient in creating new channels that increase your brand’s voice and content. This is essential in light of the fact that it is able to reach your clientele and at the same time make your current clients more familiar with your brand. For instance, a Facebook user might learn of your company for the first time after having a look at the news feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.
There is also an improvement in brand loyalty for companies that incline towards social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The report concluded that it is important for companies to leverage on the connectivity created between brands and clients by social media. This study is a classic example of how social media is efficient in promoting client loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.
A good way to ensure that your messages are never seen in bad light is leveraging on social media. Honestly, social media tools like Facebook and twitter will be seen more of social networking platforms and not marketing avenues. This essentially means that your target audience seldom will see what you post as advertisements and this is an aspect that will go a long way in getting their attention. This empowers you command web traffic and do not forget that your audience will along the same lines share the post thus reaching a bigger audience.
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